Ideas for kids clothing label and designs, requirements?

Im studying fashion design, looking for suggestions as to what to name my kids collection as well as suggestions to what parents look for in kids clothes.

Answer:
Well, go read the question I just asked --

http://answers.yahoo.com/question/index;...

I'm sort of horrified by how much of the baby and kids' clothes out there I'd never go near. The quality is abysmal. I wouldn't blame a kid for screaming if put in polyester with ragged seams -- ick.

So: quality construction and natural fibres, please.

And less cutesy. Cheaply-made frilly dresses are a dime a dozen, but genuinely nice outfits? Hardly anywhere to be found, and $$$ when you do. I wear linen in the summer and wool in the winter -- washable versions of same for kids would be great, but for some reason, it's awfully hard to find. I'd pay a lot for hard-wearing natural fibres.

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I'm looking for high quality materials - cos kids' clothes are going to be washed over and over again.

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